Advanced product promotion using virtual communities and smart cards
- Mellon Technologies S.A. (GR)
- CERTH/ Informatics and Telematics Institute
- Televirtual S.A. (GR)
Funding Organizaton : General Secretariat for Research and Technology
The aim of this project is to explore and develop new business models related to product promotion through the development of smart and innovative communication methods (Virtual Reality, Smart Cards, Avatar creation techniques, eBusiness).