Automotive enterprises are becoming more customer-centric to meet today’s challenging market demands. Thus, mass customization adds industrial value to the enterprise in order to gain competitive advantage. This
calls for restructured B2C relations and related new technologies. The automotive industry has furthermore
become highly networked and requires improved communication on products and components in relation to its
Business to Business relations.
In this context, CATER is specially tailored to bridge the gaps in the existing ICT world in industries through
delivery of an integrated system that caters to the needs of customers, manufacturers and suppliers.
There are three major aspects of the proposal :
First, CATER is a design philosophy that showcases the best
practices of networked business (N-business). The ultimate goals of N-business is to achieve mass
customization over the Internet through coherently integrating manufacturing production automation with
supply chain management and sales-service support into a collaborative web of interactive commerce.
Second, CATER introduces ICT innovations in various business processes of product development that can
enhance customer relationship management, while supporting the needs of concurrent engineering
teams, beyond existing practices of the industry.
Third, CATER demonstrates the need for a semantic driven system that ties together customers, designers
and suppliers in a collaborative and mutually supporting endeavour. Customers must be supported in their
online customization of cars or other vehicles; their affective and cognitive needs must be addressed with the
support of e-catalogues of design options that can be configured easily while meeting their preferences,
tastes and styles. Designers, on the other hand, need to be supported in their design activities by the
teardown and design history management systems so that they can provide reliable and timely solutions.
CERTH/ITI responsabilities include :
Design of the Web based DIYD system:
A web based DIYD system will be developed, that allows different levels of abstraction, depending on the desired
operation. The core of the system will consist of a “smart” configurator that will allow mass vehicle customizations. These customizations may range from high level of abstraction, based on design conceptualizations (i.e. vehicle interior, body, accessories, etc), to low-level part selection. The back end of the system will be realized in the form of a component repository that can be accessed through an ontology-based mechanism, using semantic notation and thematic taxonomies. The front end of the system will utilize a virtual reality interface and a set of interactive tools that will allow the user to visualize and perform the process of design and assembly in an intuitive manner.
Development of the administration tool:
In order to maintain, monitor and co-ordinate transactions with the system, an administration tool will be developed to provide the automotive industry operators with facilities, such as teardown and vehicle customization transactions monitoring and statistical logging, user administration and profile management, interface and interaction authoring, customization and personalization. Furthermore, as new vehicle models are supported by the system, the administrative operators must be able to easily update parts and publish those changes to the end-user application in a seamless fashion that ensures the system’s expandability.